Personal consulting, not an agency
SEO, GEO and marketing prioritization for complex B2B websites
Ilan Yogev helps marketing managers and SaaS companies turn a cluttered website into a clear, measurable system that is ready to be found on Google and in AI systems.
We will map the challenge, check whether there is a fit, and tell you honestly what makes sense to do first.
20+ years in digital marketing · Electrical engineer, Technion
Experience with The Jerusalem Post, Tnuva, Shufersal and Unitronics
Services
How AIshivuk can help
Each service can stand alone or be combined, depending on the business problem, the state of the site and the resources available.
SEO consulting
Diagnosing and improving your organic presence on Google: search intent, site structure, technical SEO, content and measurement.
GEO consulting
Adapting your site and content for AI-powered search and answer engines through content, structure, Schema markup and authority building.
Digital marketing consulting
Connecting SEO, GEO, content, analytics, CRO, MarTech, automation and lead generation.
PPC / SEM
Reviewing and improving paid activity, campaign structure, landing pages, measurement quality and alignment with SEO.
SEO + GEO
Two different disciplines, one focus on clarity
SEO focuses on improving your site’s ability to appear in organic search results, answer relevant search intent, and be understood by search engines and users.
GEO adds a view of how AI-powered search systems may read, summarize, compare and attribute information. It does not replace SEO; it extends it.
SEO
Search intent, site structure, content, measurement and page optimization.
Organic search
+
GEO
Clarity, entities, authorship, sources, FAQ and structured data.
AI-powered search
In practice, both disciplines meet on pages that are clear, trustworthy and measurable.
How we work
A focused, measurable process
- 1
Introduction and goals
Understanding the business, the site, resources and objectives.
- 2
Audit
Reviewing the site, content, measurement quality and current performance.
- 3
Prioritization
Separating what is urgent, what is important and what can wait.
- 4
Execution or guidance
Hands-on work, task specs or team guidance as needed.
- 5
Measure and improve
Checking what changed and what the right next step is.
Why Ilan?
One-person consulting, not an agency production line
Ilan brings about 20 years of digital marketing experience, along with the ability to connect research, content, technology, analytics and advertising.
The work is not a fixed template or a generic SEO package. First we understand the situation, then set priorities, and only then decide what to fix, write, measure or build.
Articles & insights
Insights on SEO and GEO
SEO
What’s the fuss?
SEO: What Is All the Fuss About?
What SEO actually is, how it came about, and what it is for.
Not sure where to start?
If you have an existing website, expert content or marketing activity and it is not clear how to move it forward, we can start with a short call to check the fit.